Amarillo, TX is in the 131st largest DMA in the United States, with a population of approximately 482,372 and 195,870 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 91% (41% wired, 50% ADS). Amarillo is the fourteenth most populous city in the state of Texas, also the largest city in the Texas Panhandle. The Amarillo metropolitan area has an estimated population of 236,113 in four counties. The Texas Panhandle, to which Amarillo is considered the regional economic center, is the cattle feeding capital of the world, producing more than five million fed cattle a year, or 30 percent of the nation’s supply.The largest employers in this market are Tyson Foods, Amarillo Independent School District, Pantex, Bell Helicopter, Northwest Texas Healthcare Systems and Baptist St. Anthony’s Health Care System.