KARZ is the Sister Station to KARK-TV and commonly referred to simply as “The Z”. KARZ’s main focus is to provide an edge and entertaining programming lineup on a local level as well as offering popular syndicated shows such as Tyler Perry’s House of Payne and Family Guy. In the Fall of 2009, KARZ received state-wide recognition for the launch of Fearless Live, live High School football games in their entirety during prime. KARZ and it’s website, ArkansasMatters.com continue to grow audience as well as business with a unique, hybrid-marketing style of advertising that allows clients the opportunity to advertise locally inside the marketing of KARZ’s programming. The station continues to find it’s own identity in the Little Rock DMA and grow in popularity with its three-hour comedy block in the afternoons, Judge Joe Brown, and The Office.
Little Rock / Pine Bluff, AR is in the 60th largest DMA in the United States, with a population of approximately 1,308,450 and 577,130 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 90% (38% wired, 52% ADS). The largest employers in this market are Arkansas State Government, Axiom Corporate Headquarters, Dillards Corporate Headquarters, a number of universities in the area and healthcare. Source: TVB, Arkansas State Chamber of Commerce.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007
Station Contact Information1401 West Capitol Ave. Suite 104 Little Rock, AR 72201 P: (501) 340-4444
Mike Vaughn, General Manager
Chad Beckham, Director of Sales
Austin Kellerman, News Director
Vicki McRae, Sales Manager
Nathan Stamp, Local Sales Manager
Katie Howard, National Sales Manager