Little Rock / Pine Bluff, AR is in the 60th largest DMA in the United States, with a population of approximately 1,308,450 and 577,130 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 90% (38% wired, 52% ADS). The largest employers in this market are Arkansas State Government, Axiom Corporate Headquarters, Dillards Corporate Headquarters, a number of universities in the area and healthcare. Source: TVB, Arkansas State Chamber of Commerce.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007