Station Profile

Market Profile

Albuquerque, NM is in the 49th largest DMA in the United States, with a population of approximately 1,748,988 and 702,680 television households, as reported by Nielsen Media.

Covering 31 counties and more than 120,000 square miles in New Mexico, Arizona, and Colorado, you can drive in any direction for three hours from Albuquerque and still be inside our viewing area. Our DMA is among the top 50 markets for both ADS penetration (43.3%) and OTA penetration (32.6%).

The largest employers in this market are the federal and state governments, Wal-Mart, Sandia National Laboratories, Presbyterian Healthcare and Albuquerque Public Schools.

Source: Nielsen Media

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