Station Profile

KCIT, a Fox affiliate, has served Amarillo since 1985. Mission Broadcasting purchased KCIT and KCPN-LP from Wicks Broadcast Group in 1999. KCIT benefits from various service agreements with Nexstar Broadcasting station KAMR, also located in Amarillo. KCIT’s syndicated programming includes: Hot Bench, Divorce Court, Judge Mathis, People’s Court, Meredith Vieira Show, 2 Broke Girls, Mike and Molly, Modern Family, Two and a Half Men, the Insider, Anger Management, How I met your Mother, The Office and Big Bang Theory. Utilizing resources from KAMR, KCIT is able to offer the area’s only primetime local, one-hour newscast. The station’s focus on sales projects and inventory management will generate an improved revenue share.

Market Profile

Amarillo, TX is in the 131st largest DMA in the United States, with a population of approximately 482,372 and 197,080 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 91% (41% wired, 50% ADS). Amarillo is the fourteenth most populous city in the state of Texas, also the largest city in the Texas Panhandle. The Amarillo metropolitan area has an estimated population of 236,113 in four counties. The Texas Panhandle, to which Amarillo is considered the regional economic center, is the cattle feeding capital of the world, producing more than five million fed cattle a year, or 30 percent of the nation’s supply.The largest employers in this market are Tyson Foods, Amarillo Independent School District, Pantex, Bell Helicopter, Northwest Texas Healthcare Systems and Baptist St. Anthony’s Health Care System.

Source: TVB

Station Contact Information

1015 S Fillmore St Amarillo, TX 79101 P: (806) 374-1414 F: (806) 381-2943


Station Contacts

Wesley Willson, Station Manager

Stuart Stallard, Director of Sales

Ny Lynn Nichols, News Director

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