Rapid City, SD is in the 170th largest DMA in the United States, with a population of approximately 231,553 and 105,560 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 47% wired and 35% ADS. Tourism, agriculture, forestry, healthcare and government are the major economic sectors. Major area employers include Rapid City Regional Hospital, Ellsworth Air Force Base and Black Hills State University. Rapid City is the gateway to the Black Hills and adjacent national attractions like Mt. Rushmore National Memorial, Crazy Horse Memorial, Badlands National Park and Wind Cave National Park. The market also benefits greatly from the annual Sturgis motorcycle rally
Source: Nielsen Media, Rapid City Chamber of Commerce