KCLO

Station Profile

KCLO-TV signed on as a full-power station on November 28, 1988 giving the Black Hills its first fulltime CBS affiliate. KCLO-TV is part of the KELOLAND stations that provide unmatched statewide news coverage. KELOLAND News has earned numerous state, regional and national awards for excellence. KELOLAND.com is the state’s most visited local television website and KELOLAND Digital is a leading digital marketing arm of the station.

Market Profile

Rapid City, SD is in the 169th largest DMA in the United States, with a population of approximately 231,553 and 108,880 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 47% wired and 35% ADS. Tourism, agriculture, forestry, healthcare and government are the major economic sectors. Major area employers include Rapid City Regional Hospital, Ellsworth Air Force Base and Black Hills State University. Rapid City is the gateway to the Black Hills and adjacent national attractions like Mt. Rushmore National Memorial, Crazy Horse Memorial, Badlands National Park and Wind Cave National Park. The market also benefits greatly from the annual Sturgis motorcycle rally