KDAF

Station Profile

Nexstar Broadcasting Group’s acquisition of KDAF-TV, a CW affiliate from Tribune Media, will be complete by September 2019. Throughout its history, KDAF-TV Channel 33 has focused on serving its North Texas communities through a variety of programming choices, as well as, participation and support of many community causes and events.  Presently, CW33’s commitment to its viewers continues under its “Good Fun” brand which is all about doing good things for our viewers and community while having fun.  Whether it’s broadcasting the annual Pride Parade, St. Patty’s Day Parade or supporting multiple non-profit events via our CW33 Good initiative, CW33 is more committed than ever before to the communities we serve.  KDAF has long been known as the “non-traditional” station in Dallas-Ft. Worth (DFW).  For example, while the other 4-networks take a traditional approach to local news delivery, KDAF currently partners with local urban radio station The Beat, 97.9 to bring viewers an alternative two-hour morning show (The Beat on 33) of news, traffic, weather and engaging entertainment.  Along with morning news show, The Beat on 33, KDAF’s other programming includes Black-ish, Two & A Half Men, Mom, Friends, Seinfeld and a variety of Daytime Talk and Court Shows. This Fall 2019, KDAF will be launching new daytime shows Judge Jerry and The Mel Robbins Show.

Market Profile

Dallas / Ft. Worth, TX is in the 5th largest DMA in the United States, with a population of approximately 7,029,300 and 2,563,320 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.8% wired, 34.2% ADS.  KDAF over-indexes the over-the-air market percentage with the market at 26% and KDAF at 30%.  Zillow ranks Dallas-Ft. Worth as #7 on the country’s hottest real estate markets for the current year. Dallas-Ft. Worth is home to 22 of the top Fortune 500 companies and home to 4 pro sports teams including the Dallas Cowboys, Dallas Mavericks, Dallas Stars & Texas Rangers.

Station Contact Information

8001 John W. Carpenter Freeway Dallas, TX 75247 P: (214) 252-9233

cw33.com

Station Contacts

John Trevino, Station Manager

Mark Henager, Director of Sales

Holly Romero, Creative Services Director

Ryan Roberts, Digital Content Manager

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