Station Profile

Throughout its history, KDAF-TV Channel 33 has focused on serving its North Texas communities through a variety of programming choices, as well as participation and support of many community causes and events.  Presently, CW33’s commitment to its viewers continues under its “Good Fun” brand which is all about doing good things for our viewers and community while having fun.  Whether it’s broadcasting the annual Pride Parade, St. Patty’s Day Parade or supporting multiple non-profit events via our CW33 Good initiative, CW33 is more committed than ever before to the communities we serve.  KDAF has long been known as the “non-traditional” station in Dallas-Ft. Worth (DFW).  In addition to local news and content, KDAF’s other programming includes Black-ish, Two & A Half Men, Mom, Friends, Seinfeld and a variety of Daytime Talk and Court Shows.

Market Profile

Dallas / Ft. Worth, TX is in the 5th largest DMA in the United States, with a population of approximately 7,029,300 and 2,563,320 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.8% wired, 34.2% ADS.  KDAF over-indexes the over-the-air market percentage with the market at 26% and KDAF at 30%.  Zillow ranks Dallas-Ft. Worth as #7 on the country’s hottest real estate markets for the current year. Dallas-Ft. Worth is home to 22 of the top Fortune 500 companies and home to 4 pro sports teams including the Dallas Cowboys, Dallas Mavericks, Dallas Stars & Texas Rangers.

Station Contact Information

8001 John W. Carpenter Freeway Dallas, TX 75247 P: (214) 252-9233


Station Contacts

Marc Hefner, Vice President and General Manager

Geoff Campbell, Director of Sales

Bob Dickinson, Creative Services Director

Caleb Wethington, Digital Executive Producer

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