Station Profile

Market Profile

Sioux Falls, SD is in the 111th largest DMA in the United States, with a population of approximately 612,133 and 286,580 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 53% wired and 35% ADS. Healthcare, credit card services, retail and meat packing are major employers. Agriculture remains a strong economic force. Sioux Falls is a regional retail center drawing customers from four states. A new events center, a vibrant, historic downtown and river greenway add to the city’s quality of life. Sioux Falls has made many quality of life lists including being named the #10 Most Livable City by MSN Money.

Source: Nielsen Media, MSN Money, Sioux Falls Convention & Visitors Bureau

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