KFDX D.4

Station Profile

Market Profile

Wichita Falls, TX is in the 150th largest DMA in the United States, with a population of approximately 367,196 and 156,680 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (28% wired, 60% ADS). The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.