Station Profile

Market Profile

Wichita Falls, TX is in the 148th largest DMA in the United States, with a population of approximately 367,196 and 155,590 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (28% wired, 60% ADS). The Wichita Falls market is expected to grow at a compound annual rate of 1.8% through 2018. The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

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