KFTA D.2

Station Profile

Market Profile

Ft. Smith / Fayetteville, AR is in the 96th largest DMA in the United States, with a population of approximately 753,900 and 352,410 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 84% (43% wired, 41% ADS). The area is home to Wal-Mart, Tyson, JB Hunt and the University of Arkansas. It’s also one of the fastest- growing metropolitan areas in the country.