KFXK D.3

Station Profile

KFXK-TV, owned by White Knight Broadcasting, Inc., is a FOX affiliate licensed to Longview, Texas. The station has a strong commitment to serving the communities throughout East Texas. The station features the only 9pm newscast in the market. A two hour weekday morning news broadcast was added in 2011. KFXK weather coverage is enhanced with their access to the most powerful weather radar in East Texas. The station features some of the top syndicated programs in the nation. Those programs include Two and a Half Men, Steve Harvey, Big Bang Theory and 2 Broke Girls. KFXK is the partner station of the Dallas Cowboys for East Texas. In addition to the Cowboys pre-season games, the station also broadcasts the Jason Garrett Show and Special Edition with Jerry Jones. The station provides extensive high school football coverage on Friday nights with their locally produced Friday Football Fever Overtime program. The station was one of the first in the market to begin broadcasting local, network and syndicated programming in HD.

Market Profile

Tyler / Longview, TX is in the 109th largest DMA in the United States, with a population of approximately 706,000 and 288,630 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 53% ADS, 26% Cable and 21% Broadcast as of February 2021 Source: Nielsen Media.