Harlingen / Weslaco / Brownsville / McAllen, TX is in the 82nd largest DMA in the United States, with a population of approximately 1,336,323 and 422,200 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 39.4% wired, 32.2% ADS. The designated market area covers four regions, Cameron, Hidalgo, Starr, and Willacy County and is located at the southernmost tip of Texas bordering Mexico. The Rio Grande Valley is home for the new University of Texas Rio Grande Valley, bringing higher education in the fields of health, biomedical research, educational, and technology to the area. Valley will be the home for the construction of a new SpaceX launch pad with space flights in the coming years bringing additional international commerce to the local Rio Grande Valley market.
Source: Nielsen Media, TVB, University of Texas Rio Grande Valley