Bakersfield, CA is in the 123rd largest DMA in the United States, with a population of approximately 691,515 and 247,180 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 51% wired, 36% ADS. Located in Kern County, Bakersfield is the county seat and the county is third-largest county in California covering over 8,100 square miles with a population of 851,710. Kern County produces about 76% of California’s crude oil and 60% of the state’s natural gas production. The total value of Kern County’s agricultural products annually exceeds $1.5 billion which is fourth largest in the country.
Source: Greater Bakersfield Chamber of Commerce & City of Bakersfield website & TVB