Honolulu, HI is in the 66th largest DMA in the United States, with a population of approximately 1,239,750 and 484,300 television households, as reported by Nielsen Media.
Honolulu, HI is the 65th – largest DMA in the United States, with a population of approximately 1,450,500 and 442,820 television households. Cable/ADS penetration in the market is estimated to be 83% wired, 11% ADS. The Aloha State is made up entirely of islands, with Hawaii, Maui and Oahu the three largest. National Geographic named two of Hawaii’s beaches, Lanikai Beach and Kauna’oa Bay in the top 10 of the world, which is a huge draw for tourists.
Source: Nielsen Media and TVB.