Fresno, CA is in the 53rd largest DMA in the United States, with a population of approximately 1,774,900 and 634,120 television households, as reported by Nielsen Media.
Tourists travel all over the world to California’s Central Valley and its three national parks. The most famous being Yosemite National Park, just 60 miles from the station. Often referred to as the ‘bread basket of the world’ the Central Valley is one of the world’s most productive agricultural regions the world. Cable penetration for the Fresno-Visalia Market is one of the lowest in the US at approximately 33%. ADS penetration is 47.7%. Fresno is also one of the top 15 Hispanic television markets in the country; over 50% of all viewers are Hispanic.