Station Profile

Market Profile

Honolulu, HI is in the 68th largest DMA in the United States, with a population of approximately 1,239,750 and 476,990 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 83% wired, 11% ADS. The Aloha State is made up entirely of islands, with Hawaii, Maui, and Oahu the three largest. National Geographic named two of Hawaii’s beaches, Lanikai Beach and Kauna’oa Bay, in the top 10 of the world, which is a huge draw for tourists.

Source: Nielsen Media and TVB.

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