Station Profile

Market Profile

Houston, TX is in the 6th largest DMA in the United States, with a population of approximately 7.1 million and 2,772,680 television households, as reported by Nielsen Media.

Houston is the most diverse city in America, according to WalletHub, where more than 145 languages are spoken. Houston is home to the world’s largest medical complex, employing over 106,000 people, including the largest cancer center (MD Anderson) and largest children’s hospital (Texas Children’s). We proudly support the 2017 World Series Champion Houston Astros, the NFL’s Houston Texans, the NBA’s Houston Rockets, as well as the Houston Dynamo (MLS) and Houston Dash (NWSL).

© 1998-2024, Nexstar Media Group, Inc. | All rights reserved