Mission Broadcasting acquired KJTL, a FOX affiliate, in June 1999. KJTL and KJBO-LP, through their joint sales agreement and shared services agreement with KFDX, have achieved significant operating efficiencies. The station’s syndicated programming includes Two and a Half Men, Everybody Loves Raymond, The Office and Dr. Ozl. KJTL is the official station of the Dallas Cowboys, presenting pre-season games, Special Edition with Jerry Jones and the Cowboys Huddle Show. KJTL has the market’s only 9pm newscast. The station maximizes its revenue share through the use of special projects and inventory management.
Wichita Falls, TX is in the 148th largest DMA in the United States, with a population of approximately 367,196 and 155,590 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 88% (28% wired, 60% ADS). The Wichita Falls market is expected to grow at a compound annual rate of 1.8% through 2018. The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information4500 Seymour Highway Wichita Falls, TX 76309 P: (940) 691-1808 F: (940) 691-5766
Stephanie Reed, Station Manager
Britt Milstead, General Sales Manager