KJTL D.4

Station Profile

Mission Broadcasting acquired KJTL, a FOX affiliate, in June 1999. KJTL and KJBO-LP, through their joint sales agreement and shared services agreement with KFDX, have achieved significant operating efficiencies. The station’s syndicated programming includes Two and a Half Men, Everybody Loves Raymond, The Office and Dr. Ozl. KJTL is the official station of the Dallas Cowboys, presenting pre-season games, Special Edition with Jerry Jones and the Cowboys Huddle Show. KJTL has the market’s only 9pm newscast. The station maximizes its revenue share through the use of special projects and inventory management.

Market Profile

Wichita Falls, TX is in the 150th largest DMA in the United States, with a population of approximately 367,196 and 156,680 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (28% wired, 60% ADS). The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.