Las Vegas, NV is in the 40th largest DMA in the United States, with a population of approximately 1,955,850 and 870,240 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 56% wired, 36% ADS. Las Vegas draws over 40 million visitors each year looking to stay, play and dine in style, amidst the scenic beauty and warm climate of the Mohave desert. Its suburb, Henderson, NV, is frequently named among America’s best places to live.
Source: Nielsen Media, U.S. Census 2010