Lubbock, TX is in the 142nd largest DMA in the United States, with a population of approximately 401,937 and 171,450 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 85% (46% wired, 39% ADS). The Lubbock market is expected to grow at a compound annual rate of 2.8% through 2011. The largest employers in this market are Texas Tech University, Covenant Health System, and Lubbock School District.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007