KLBK D.4

Station Profile

Market Profile

Lubbock, TX is in the 140th largest DMA in the United States, with a population of approximately 401,937 and 176,410 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 85% (46% wired, 39% ADS). The largest employers in this market are Texas Tech University, Covenant Health System, and Lubbock School District.