Lafayette, LA is in the 125th largest DMA in the United States, with a population of approximately 574,708 and 243,740 television households, as reported by Nielsen Media.
Cable penetration in the market is 53.7% and ADS penetration is 35.7%. KLFY serves 8 parishes including Lafayette, Acadia, St. Martin, Iberia, Vermilion, Evangeline, St. Landry, and Jeff Davis. The biggest employers in the market come from the health-care industry, the oil industry, and a large jewelry manufacturer. Health care employers include Lafayette General, Opelousas Health Systems and Our Lady of Lourdes. Among the largest oil industry employers are companies such as Baker Hughes, Schlumberger, and Halliburton. Stuller Inc is one of the largest jewelry manufacturers in the United States and employs more than 1,600 people. Lafayette, Louisiana is home to the Ragin’ Cajuns – The University of Louisiana at Lafayette – which owns just over 1,300 acres of land in the area, has a student enrollment of over 19,000, and employs close to 1,900 people.
Source: Nielsen Media, Acadiana Economic Development, University of Louisiana at Lafayette