Shreveport, LA is in the 92nd largest DMA in the United States, with a population of approximately 895,939 and 372,960 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 92% (31% wired, 61% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007