KMSS D.2

Station Profile

Market Profile

Shreveport, LA is in the 89th largest DMA in the United States, with a population of approximately 895,939 and 373,520 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 92% (31% wired, 61% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers.

Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007

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