Nexstar has operated KNWA and KFTA since late 2003. Nexstar changed the call letters of the two stations to strategically relaunch KNWA with a focus on Northwest Arkansas. The area is home to Wal-Mart and has become one of the fastest growing metropolitan areas in the country. KNWA invested in new graphics, music and additional news gathering assets as part of the launch of the stations. The station’s syndicated programming includes Entertainment Tonight, The Doctors, Judge Joe Brown & Judge Judy.
Ft. Smith / Fayetteville, AR is in the 97th largest DMA in the United States, with a population of approximately 753,900 and 338,310 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 84% (43% wired, 41% ADS). The area is home to Wal-Mart, Tyson, JB Hunt and the University of Arkansas. It’s also one of the fastest- growing metropolitan areas in the country.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007
Station Contact Information609 W. Dickson Street 3rd Floor Fayetteville, AR 72701 P: (479) 571-5100
Lisa Kelsey, General Manager
TBA, Director of Sales
Sara Noblin, Sales Manager
Brook Thomas, News Director
Jody Birchfield, Promotions Manager
Scott Marshall, Digital Media Manager