Station Profile

Nexstar has operated KNWA and KFTA since late 2003. Nexstar changed the call letters of the two stations to strategically relaunch KNWA with a focus on Northwest Arkansas. The area is home to Wal-Mart and has become one of the fastest growing metropolitan areas in the country. KNWA invested in new graphics, music and additional news gathering assets as part of the launch of the stations. The station’s syndicated programming includes Entertainment Tonight, The Doctors, Judge Joe Brown & Judge Judy.

Market Profile

Ft. Smith / Fayetteville, AR is in the 96th largest DMA in the United States, with a population of approximately 753,900 and 348,990 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 84% (43% wired, 41% ADS). The area is home to Wal-Mart, Tyson, JB Hunt and the University of Arkansas. It’s also one of the fastest- growing metropolitan areas in the country.

Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007

Station Contact Information

609 W. Dickson Street 3rd Floor Fayetteville, AR 72701 P: (479) 571-5100

Station Contacts

Lisa Kelsey, General Manager

TBA, Director of Sales

Sara Noblin, Sales Manager

Brook Thomas, News Director

Jody Birchfield, Promotions Manager

Scott Marshall, Digital Media Manager

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