KODE, an ABC affiliate in Joplin, was acquired by Mission Broadcasting in 2002. Subsequently KODE entered into a Shared Services Agreement with Nexstar Broadcasting station KSNF. The operating efficiencies have greatly improved both stations’ revenue share and viewership. KODE and KSNF entered into a Joint Sales Agreement in October of 2004 which will provide for more effective marketing of advertising time for both stations. KODE’s syndicated programming includes Oprah, Jeopardy, Entertainment Tonight and Inside Edition.
Joplin, MO is in the 152nd largest DMA in the United States, with a population of approximately 355,361 and 151,160 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 79% (27% wired, 52% ADS). Joplin is the retail center for more than 250,000 people in the region and retail sales have reached two billion dollars. The largest employers in the market are Freeman Health System, CFI Trucking and Mercy Hospital. Source: TVB, Joplin Area Chamber of Commerce.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information1928 West 13th Street Joplin, MO 64801 P: (417) 623-7260 F: (417) 623-3736
Shirley Morton, Station Manager
Bill May, Director of Sales
Leisha Beard, News Director