Mission Broadcasting acquired KOLR, a CBS affiliate as part of the VHR Broadcasting acquisition in late 2003. KOLR operates under various local agreements with Nexstar Media Inc. stations KOZL and KRBK. All three stations have grown revenue share by integrating Nexstar sales systems and inventory management. The station’s syndicated programming includes Entertainment Tonight and Judge Judy. KOLR, KOZL, and KRBK benefit from regular strategic planning with Nexstar’s other stations in Missouri. KOLR has expanded its news production since the combining of services with KOZL and now carries over 20 hours per week of news programming. It also produces the daily lifestyle/entertainment program Ozarks Live! KOLR produces news coverage of breaking news in our large 31 county DMA.
Springfield, MO is in the 75th largest DMA in the United States, with a population of approximately 961,524 and 436,340 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 82% (27% wired, 55% ADS). The largest employers in this market are Bass Pro, Cox Health Systems, Mercy Hospitals, Amazon and Walmart.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information2650 East Division Street Springfield, MO 65803 P: (417) 862-2727 F: (417) 862-6439
Mike Spruill, General Manager
Taylor Becker, Director of Sales
Mark Parrick, News Director