KOZL D.4

Station Profile

Market Profile

Springfield, MO is in the 75th largest DMA in the United States, with a population of approximately 961,524 and 436,340 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 82% (27% wired, 55% ADS). The largest employers in this market are Bass Pro, Cox Health Systems, Mercy Hospitals, Amazon and Walmart.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

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