Throughout its history, KPEJ-TV FOX 24, which is owned by Mission Broadcasting, Inc., has always held a strong commitment to the communities it serves. Today, that commitment is stronger than ever, as we provide the highest viewed entertainment and sports programming to our local audience. KPEJ has always been a leader in new technology in the Midland-Odessa market, as the first provider of high definition programming and the first station to provide HD production for advertising clients in the Permian Basin. KPEJ once again is leading the market with 95% of its viewing day being in high definition, along with a 9 p.m. newscast to our energetic and engaged audience.
KPEJ’s syndicated programming includes the Big Bang Theory, Modern Family, Two & Half Men and Hot in Cleveland. KPEJ also provides the highest quality NFL action in the market. As the “Official Dallas Cowboys Station,” we offer viewers the Cowboys Preseason, Jerry Jones Show and Jason Garrett’s “In the Huddle.”” The station also broadcasts the Houston Texans preseason games along with the Texans Weekly Show throughout the NFL season.
Midland / Odessa, TX is in the 138th largest DMA in the United States, with a population of approximately 409,975 and 141,600 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 93% (55% wired, 38% ADS). The Odessa-Midland market has had a significant economic boom as of late and is expected to grow at a compound annual rate of 2.8% through 2011. The economy of Midland and Odessa is energy based. This not only means oil and gas but also wind power, geo-thermal, nuclear, bio-mass and potentially a zero-emission experimental coal burning facility called Future Gen. With regards to oil, the Midland Odessa area (referred to as Permian Basin) is responsible for the production of more barrels of oil per day than any other region in the US. With the price of oil at record levels, the mining of this resource will continue to support this area’s economy for years to come. Since the price of oil is now driven by demand due to emerging economies like China and India and not by limited production (OPEC), prices are predicted to remain steady for at least the next 10 years. Midland and Odessa have consistently recorded the state’s lowest employment.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information1550 I-20 Odessa, TX 79763 P: (432) 580-0024
Pluria Marshall, General Manager
Dave German, Station Manager
David Lowell, News Director