KPLR D.3

Station Profile

Market Profile

St. Louis, MO is in the 24th largest DMA in the United States, with a population of approximately 2,807,338 and 1,285,040 television households, as reported by Nielsen Media.

As of 2018, the St. Louis Metropolitan Area is home to ten Fortune 500 companies, the 7th largest Fortune 500 city in the United States. Some of St. Louis’s largest Fortune 500 companies are Cigna- Express Scripts, Emerson Electric, Bayer, Reinsurance Group of America, Centene, Graybar Electric, and Edward Jones Investments. The Boeing F/A-18E Super Hornet is produced and assembled by Boeing Defense, Space & Security, which is headquartered in St. Louis. Other notable corporations headquartered in the region include Arch Coal, Wells Fargo Advisors (formerly A.G. Edwards), Energizer Holdings, Patriot Coal, Post Foods, United Van Lines, and Mayflower Transit, Post Holdings, Olin, and Enterprise Holdings.  St. Louis has the 3rd most professional sports championships among U.S. Cities and home to the 2019 Stanley Cup Champions, the St. Louis Blues.  The St. Louis Cardinals are the 2nd most successful baseball franchise in America.