KPLR

Station Profile

KPLR 11 celebrated their 60thAnniversary in April 2019. The station is a unique CW Network affiliate in that it produces 17 news hours/week. The CW time period slides to Eastern Time, 8-10PM, allowing News 11 at 7 to be a market stand-alone news product in the time period.

Local programs: 30-minute The Pulse of St. Louis, 30-min Sunday Sports Extra, & 30-minute The Thread.   Brand positioning: “Your Prime-Time News Source” for News 11 at 7; KPLR 11, The CW; “The Ones to Watch” often used nostalgically. Facebook 124K; Twitter 29K, Instagram 2,000 followers.

The first station in St. Louis to broadcast a 4PM newscast, we are competitive with KMOV and at times beat KSDK. 4P anchor: Mike Colombo. Weather with John Fuller and Sports with Rich Gould. News 11 at 4 was the first station to offer PM Drive traffic. Talent: Molly Rose. News 11 at 7 is Your Prime-Time News Source every night of the week. The only one-hour early prime newscast in town. Anchors: Andy Banker, John Fuller, and Rich Gould. KPLR 11’s newscasts benefit from the FOX 2 resources, with shared reporters, helicopters, news vehicles and gear.  KPLR 11 shares the Community Affairs unit with KTVI working with over 45 charities and foundations.

This past year, with resources like SkyFOX, and Storm Runner, News 11 at 4 and 7 broke major local news stories. News franchises: News 11 continues producing the Emmy Award Winning “Presidential Libraries” series. Other ongoing programs include: Proud to Serve, Star Athlete of the Month, Fuller’s Weather Kids, Monday Mascot, Rich’s Reflections, The Way it Ought to Be, Spirit of St. Louis.

KPLR and FOX 2 are the only duopoly in St. Louis for the last 11 years.

Market Profile

St. Louis, MO is in the 24th largest DMA in the United States, with a population of approximately 2,807,338 and 1,285,040 television households, as reported by Nielsen Media.

As of 2018, the St. Louis Metropolitan Area is home to ten Fortune 500 companies, the 7th largest Fortune 500 city in the United States. Some of St. Louis’s largest Fortune 500 companies are Cigna- Express Scripts, Emerson Electric, Bayer, Reinsurance Group of America, Centene, Graybar Electric, and Edward Jones Investments. The Boeing F/A-18E Super Hornet is produced and assembled by Boeing Defense, Space & Security, which is headquartered in St. Louis. Other notable corporations headquartered in the region include Arch Coal, Wells Fargo Advisors (formerly A.G. Edwards), Energizer Holdings, Patriot Coal, Post Foods, United Van Lines, and Mayflower Transit, Post Holdings, Olin, and Enterprise Holdings.  St. Louis has the 3rd most professional sports championships among U.S. Cities and home to the 2019 Stanley Cup Champions, the St. Louis Blues.  The St. Louis Cardinals are the 2nd most successful baseball franchise in America.