Station Profile

Mission Broadcasting acquired KRBC, an NBC station, from LIN Television in 2003, and operates pursuant to various service agreements with Nexstar Broadcasting station KTAB.

KRBC’s syndicated programming includes Rachel Ray, The Doctors, and Entertainment Tonight.

Market Profile

Abilene, TX is in the 167th largest DMA in the United States, with a population of approximately 271,203 and 115,860 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 89% (34% wired, 55% ADS). The Abilene-Sweetwater market is expected to grow at a compound annual rate of 2.5% through 2019. The largest employers in this market are Dyess Air Force Base, Hendrick Health System, and Blue Cross/Blue Shield of Texas. Source: TVB, BIA Financial Network Market Report

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

Station Contact Information

4510 South 14th Street Abilene, TX 79605 P: (325) 692-4242 F: (325) 692-8265

Station Contacts

Marian Zett, Station Manager

Sari David-Lange, Director of Sales

Manny Diaz, News Director

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