Station Profile

Market Profile

San Francisco, CA is in the 10th largest DMA in the United States, with a population of approximately 6,503,400 and 2,520,350 television households, as reported by Nielsen Media.

The San Francisco Bay Area ranks as a top 10 Designated Market Area (DMA) in the United States, with approximately 6.5 million residents and 2.6 million television households, according to Nielsen Media.

The Bay Area reigns as the global hub of technology, propelling growth, and innovation.  The city and the surrounding area is rich with diversity, a booming economy, renowned universities, great weather, world-class restaurants, expansive outdoors, and treasured historical landmarks.  The economy is fueled by industries like Tech, Healthcare, Tourism, and Education.  Home to industry giants Apple, Google, Meta, Salesforce, and X, the Bay Area’s allure extends to international companies, attracting investment and talent. Culturally vibrant, San Francisco boasts top-tier attractions and major league sports teams like the Golden State Warriors, San Francisco Giants, San Francisco 49ers, and San Jose Sharks.  In essence, the San Francisco Bay Area embodies the ultimate synergy of innovation, opportunity, and lifestyle.

Source: Nielsen Media

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