KRON

Station Profile

For nearly 70 years, KRON4 has been a news leader in the San Francisco Bay Area. KRON4, a MyNetwork TV affiliate, is a leader on-air, online and in the community. Covering an area that spans nine counties with a diverse population, KRON4 excels in this vibrant and news-savvy market.  With two prime time newscasts at 8 p.m. and 10 p.m. and a 6-hour morning show, our news team delivers local stories that impact our viewers and communities along with breaking news from around the Bay Area, and the world. KRON4 is also committed to the community through partnerships with Habitat for Humanity, East Bay YMCA, and important station initiatives. KRON4 is a market leader for digital news coverage and ranks at the top of the market in key audience metrics. In addition to being a MyNetwork TV affiliate, KRON4 services the Bay Area with top syndicated programming including Dr. Phil, The Insider, Entertainment Tonight, Inside Edition, Crime Watch Daily and The Doctors. KRON4 also produces local programming such as “The BackStory”, our annual Fleet Week special “Blue Angels Live!”, our “July 4th Live!” fireworks show, and “New Year’s Live!” a Bay Area tradition for more than two decades.

Market Profile

San Francisco, CA is in the 10th largest DMA in the United States, with a population of approximately 6,503,400 and 2,593,210 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 65% Wired and 24% ADS. The Bay Area is the tech capital of the world and a top international tourist destination and it continues to drive the economy of the State of California. Since 2011, the Bay Area, with an abundance of high paying industries attracting highly skilled and educated workers, has outpaced the entire country in economic growth. Tech, Bio-Tech, Healthcare, Tourism and Education are among the leading industries and the Bay Area is home to such high-profile industry leaders as Apple, Google, Facebook, Salesforce, and Twitter. Amazon, Microsoft and Comcast also have a major presence and the area is increasingly attractive to international companies. The Bay Area is renowned for its outdoor lifestyle, moderate climate, quality of life, top-tier universities at Stanford and UC Berkeley, first class cultural attractions, and is home to several major league sports teams including the 2016 NBA Champions Golden State Warriors, along with the MLB San Francisco Giants, MLB Oakland A’s, NFL San Francisco 49ers, NFL Oakland Raiders, and NHL San Jose Sharks. Source: Nielsen, US Bureau of Economic Analysis, San Francisco Chronicle.