KSAN D.3

Station Profile

Mission Broadcasting acquired KACB, an NBC affiliate, from LIN Television on June 13, 2003. The station call letters were changed from KACB to KSAN. This is more reflective of our commitment to localism for San Angelo and the entire Concho Valley. Mission entered into joint sales and shared services agreements with Nexstar Broadcasting station KLST to provide non-programming services. KSAN’s syndicated programming includes Rachael Ray, Martha Stewart and Entertainment Tonight. The station has increased the size of the local sales staff and has implemented Nexstar’s sales systems and inventory management techniques. Mission and Nexstar improved the news operations of the station through strategic capital investment, the addition of a dedicated meteorologist, and new weather equipment.

Market Profile

San Angelo, TX is in the 197th largest DMA in the United States, with a population of approximately 172,000 and 58,460 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 91% (46% wired, 45% ADS). The largest employers in this market are Goodfellow Air Force Base, Shannon Health System, San Angelo Independent School District, and Angelo State University.