Station Profile

Market Profile

Joplin, MO is in the 151st largest DMA in the United States, with a population of approximately 355,361 and 153,990 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 79% (27% wired, 52% ADS). Joplin is the retail center for more than 250,000 people in the region and retail sales have reached two billion dollars. The largest employers in the market are Freeman Health System, CFI Trucking and Mercy Hospital. Source: TVB, Joplin Area Chamber of Commerce.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

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