Station Profile

Nexstar acquired KSNF, an NBC affiliate, in January 1998. Since acquisition, new station management has consistently delivered the top revenue share and invigorated the station’s long standing commitment to local news and weather. In 2002, KSNF began providing non-programming services to Mission Broadcasting station KODE, the ABC affiliate located in Joplin. As a result, both stations achieved significant operating efficiencies. In October of 2004, the stations entered into a Joint Sales Agreement, which will improve the marketing of both stations’ advertising inventory. KSNF’s syndicated programming includes Deal or no Deal, Rachael Ray, Friends, and Are You Smarter than a 5th Grader. The station serves its viewers with both analog and digital signals.

Market Profile

Joplin, MO is in the 151st largest DMA in the United States, with a population of approximately 355,361 and 153,990 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 79% (27% wired, 52% ADS). Joplin is the retail center for more than 250,000 people in the region and retail sales have reached two billion dollars. The largest employers in the market are Freeman Health System, CFI Trucking and Mercy Hospital. Source: TVB, Joplin Area Chamber of Commerce.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

Station Contact Information

1502 Cleveland Joplin, MO 64801 P: (417) 781-2345 F: (417) 782-2417

Station Contacts

John Hoffmann, General Manager

Bill May, Director of Sales

Leisha Beard, News Director

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