Station Profile

Market Profile

Billings, MT is in the 166th largest DMA in the United States, with a population of approximately 251,632 and 118,150 television households, as reported by Nielsen Media.

Cable penetration in the market is estimated to be 49.5%/ADS is estimated to be 38.1%. The Billings market is expected to grow at a compound annual rate of 1.5% per year, well into 2026. We are a regional medical corridor for south central Montana and northern Wyoming.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

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