KSWB D.4

Station Profile

Market Profile

San Diego, CA is in the 30th largest DMA in the United States, with a population of approximately 3,097,780 and 1,107,010 television households, as reported by Nielsen Media.

San Diego is home to the largest naval fleet in the world making defense/military one of the city’s major economy sectors along with tourism, international trade, biotechnology, telecom and action sports. San Diego is a top U.S. travel destination, hosting nearly 35.1 million visitors each year. UC San Diego’s Engineering program is ranked #10 in the Nation. With rapid growth in the life sciences sector, San Diego is the third largest biotech hub in the country.

Source: Nielsen Universe Estimates

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