Station Profile

KSWB – FOX 5 is the local FOX network affiliated TV station in San Diego, proudly serving America’s Finest City with award winning leading-edge news, entertainment and sports. KSWB-FOX 5 continues to innovate local broadcasting with improvements to programming and technology. The top-rated FOX affiliate produces 11 1/2 hours of local news weekdays including 4 1/2 hours on weekends totaling 62 hours of live news content; the most local news in the market Monday through Friday. The station also carries programming from “Antenna TV,” “Ion Television” and “Court TV” on digital sub channels and operates FOX 5 San Diego branded social platforms. FOX 5 broadcasts over 840 hours of live sports including NFL Sunday, Thursday Night Football and was home to Super Bowl LIV on February 2, 2020. FOX 5 airs the MLB All-Star Game, World Series, Daytona 500, WWE Smack Down and college football including the Big 10, Big 12 and Pac 12 college football conferences.  Additionally, the station is a proud broadcast partner of FIFA World Cup tournaments and the U.S. Open golf championship. Locally, FOX 5 is the home of San Diego Gulls Hockey, San Diego Seals Lacrosse, and the San Diego Legion Rugby. The station is committed to supporting numerous local charitable community events throughout San Diego with talent and employee participation and proudly televises Southern California’s largest 4th of July fireworks show, the Big Bay Boom which is simulcast with KTLA in Los Angeles, KRON in San Francisco, and KTXL in Sacramento.

Market Profile

San Diego, CA is in the 28th largest DMA in the United States, with a population of approximately 3,155,382 and 981,650 television households, as reported by Nielsen Media.

San Diego is home to the largest naval fleet in the world making defense/military one of the city’s major economy sectors along with tourism, international trade, biotechnology, telecom and action sports. San Diego is a top U.S. travel destination, hosting nearly 35.8 million visitors each year. UC San Diego’s Engineering program is ranked #11 in the Nation. With rapid growth in the life sciences sector, San Diego is the third largest biotech hub in the country.

Source: Nielsen Universe Estimates

Station Contact Information

7191 Engineer Rd San Diego, CA 92111 P: (858) 492-9269


Station Contacts

Scott Heath, General Manager

Kelly McMackin, Director of Sales

Rich Goldner, News Director

Christy Simeral, Digital Content Manager

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