KSWB

Station Profile

KSWB-FOX 5 is the local FOX network affiliated TV station in San Diego, proudly serving America’s Finest City with award-winning, leading-edge news, entertainment and sports. KSWB-FOX 5 continues to innovate local broadcasting with improvements to programming and technology. The top-rated FOX affiliate produces 12 hours of local news weekdays and 4.5 hours on weekends, totaling 64.5 hours of live news content — the most local news in the market Monday through Friday. The station also carries programming from “Antenna TV,” “Ion Television” and “Court TV” on digital subchannels and operates FOX 5 San Diego-branded social platforms. FOX 5 broadcasts over 840 hours of live sports including NFL Sunday and will be home to Super Bowl LVII on February 12, 2023. FOX 5 airs the MLB All-Star Game, World Series, Holiday Bowl, Mountain West Conference Championship, Daytona 500, WWE Smack Down and college football including the Big 10, Big 12 and Pac 12 college football conferences. Additionally, the station is a proud broadcast partner of FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023. Locally, FOX 5 is the home of San Diego Gulls Hockey, San Diego Seals Lacrosse, and San Diego Legion Rugby. The station is committed to supporting numerous local charitable community events throughout San Diego with talent and employee participation and proudly televises Southern California’s largest 4th of July fireworks show, the Big Bay Boom, which is simulcast with KTLA in Los Angeles, KTXL in Sacramento, KSEE in Fresno and KGET in Bakersfield.

Market Profile

San Diego, CA is in the 30th largest DMA in the United States, with a population of approximately 3,097,780 and 1,122,930 television households, as reported by Nielsen Media.

San Diego is home to the largest naval fleet in the world making defense/military one of the city’s major economy sectors along with tourism, international trade, biotechnology, telecom and action sports. San Diego is a top U.S. travel destination, hosting nearly 35.1 million visitors each year. UC San Diego’s Engineering program is ranked #10 in the Nation. With rapid growth in the life sciences sector, San Diego is the third largest biotech hub in the country.