KTAB D.4

Station Profile

Market Profile

Abilene, TX is in the 167th largest DMA in the United States, with a population of approximately 271,203 and 115,860 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 89% (34% wired, 55% ADS). The Abilene-Sweetwater market is expected to grow at a compound annual rate of 2.5% through 2019. The largest employers in this market are Dyess Air Force Base, Hendrick Health System, and Blue Cross/Blue Shield of Texas. Source: TVB, BIA Financial Network Market Report