Nexstar acquired KTAL, an NBC affiliate, in November 2000. Through significant investment in station facilities and equipment, and the hiring of a new management team, KTAL has made significant progress in growing revenue and viewing share as well as profits over the past seven years. With an expanded news department, the station provides in-depth coverage of both Shreveport and Texarkana, and has significantly increased the amount of local news produced at the station. The station’s syndicated programming includes Rachael Ray, Divorce Court and Wheel of Fortune.
Shreveport, LA is in the 89th largest DMA in the United States, with a population of approximately 895,939 and 373,520 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 92% (31% wired, 61% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007
Station Contact Information3150 N Market Street Shreveport, LA 71137 P: (318) 629-6000 F: (318) 629-6001
Mark McKay, General Manager
Glynn Duncan, General Sales Manager
TBA, News Director