Los Angeles, CA is in the 2nd largest DMA in the United States, with a population of approximately 19 million and 5,838,090 television households, as reported by Nielsen Media.
Cable/ADS penetration is 48.9 wired and 32.6% ADS. KTLA is also the #1 Hispanic television market in the nation. The LA DMA is comprised of 283 cities and is a world leader in aerospace, clean technology, entertainment, fashion, healthcare, and tourism. Los Angeles reached a historic milestone in 2018, welcoming 50 million visitors for the first time ever. In Los Angeles, there is more production space than is known to be available in New York, Vancouver, Toronto, and Louisiana combined. California also remains the center of high tech and innovation worldwide. Los Angeles has the largest tech workforce, with 446,000 jobs, followed by Silicon Valley’s 346,000 and San Francisco’s 268,000, as of July 2018.
Source: Los Angeles Nielsen and LAEDC 2018-2020 reports