Topeka, KS is in the 141st largest DMA in the United States, with a population of approximately 406,632 and 173,370 television households, as reported by Nielsen Media.
The Topeka DMA is comprised of 17 counties with four large population centers including Topeka, Manhattan, Emporia, and Junction City. There is a large rural footprint in the market where agriculture and farming play a big role in the region’s economic landscape. Cable/ADS penetration in the market is estimated to be 84% (50% wired and 34% ADS.) Northeast Kansas is home to the State Capital (Topeka), Big Red One (1st US Infantry Division/Fort Riley), and the National Bio and Agro-defense Facility (NBAF in Manhattan). State government, education, health care and manufacturing drives the economic engine for the region.