KTVE originally signed on as KRBB on December 3, 1955 in El Dorado, Arkansas. In 1961, the call letters were changed to KTVE and broadcast the first color images in the market. In 1966, KTVE opened a studio in Monroe. Then in 1984, KTVE moved its studios from El Dorado to Monroe. KTVE moved into its current West Monroe facilities in 2001. KTVE’s syndicated programming includes Entertainment Tonight, Dr. Oz, and Rachel Ray. KTVE produces 19.5 hours of local news per week and has a studio in El Dorado, Arkansas. KTVE, along with KARD, has the only Doppler radar in the Monroe/El Dorado DMA.
Monroe, LA – El Dorado, AR is in the 137th largest DMA in the United States, with a population of approximately 411,937 and 161,950 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 93% (38% wired, 55% ADS). The market is expected to grow at a compound annual rate of 2.7% through 2011. Northeast Louisiana is strategically positioned as both the center point and crossroads of the Mid-South, one of the fastest growing regions of the United States. Currently, the region serves as home to such diversified industries and business as Riverwood International, CenturyTel, Chase Manhattan Mortgage Corporation, ConAgra Processing, Stone Container, International Paper, Ruffin Metal Building, PPM Environmental Consultants and a multitude of emerging service, healthcare, manufacturing, wholesale and retail businesses. Ouachita Parish, home of the metropolitan base of the region, has a population of approximately 150,000. Three major universities – the University of Louisiana at Monroe, Louisiana Tech and Grambling University – are located within a 30 miles radius, offering degree programs in such fields as Pharmacy, Engineering, Architecture, Nursing, Construction and a wide variety of nationally accredited undergraduate, graduate and Doctoral programs. The nickname “Sportsman’s Paradise” certainly applies to Northeast Louisiana. The region includes D’Arbonne Lake, Caney Lake, the new Poverty Point Reservoir, Ouachita River and Mississippi River.The largest employers in this market are Ouachita Parish School Board, St. Francis Hospital, and Graphic Packing.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information200 Pavilion Road West Monroe, LA 71292 P: (318) 323-1972
Scott Oglesbee, Station Manager
Bob Dowden, Sales Manager
John Walton, News Director
Chris Brown, Digital Media Manager