Salt Lake City, UT is in the 29th largest DMA in the United States, with a population of approximately 3,282,115 and 1,148,120 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 32% Cable, and 43% ADS. Utah has the YOUNGEST median age in the country (30.5 years) with the next youngest states’ median age being Alaska and District of Columbia, with a median age of 33.9 years and the U.S. median age 37.7. Utah also has the highest HH size (3.12) in the U.S. (2.64), with 60.6% of HH headed by married couple’s vs U.S. average of 48.1%. Utah has the number 2 state economy in the U.S., according to a report published in 2018 by WalletHub and has the #2 highest median annual household income. Utah is also one of the fastest-growing tech hubs in the country, with three cities – Provo, Ogden, and Salt Lake City – among the top 15 in the country with the highest concentration of STEM sector employment, and the New Yorker declared the Beehive State “the next Silicon Valley”. With software company Novell leading the charge, Utah has begun attracting major players like digital storage company EMC Corp. and eBay, with both Provo and SLC now home to Google Fiber. In addition, record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at $1 billion or more).