Station Profile

Market Profile

Sacramento, CA is in the 20th largest DMA in the United States, with a population of approximately 4 million people and 1,525,760 television households, as reported by Nielsen Media.

It’s a diverse area in Northern California, covering everything from metropolitan to rural and agricultural communities. With the capital city of Sacramento holding the largest population of the DMA, government plays a key role. The top three employers in the market are the State of California, the County of Sacramento and the United States Government. Healthcare, tech and finance are major employers as well. Top corporate headquarters in the market include: Aerojet, Blue Diamond Growers and Raley’s Supermarkets. The market is home to the Sacramento Kings (NBA), the River Cats (Triple-A Minor League Baseball), Sacramento Republic FC (USL Championship), the Stockton Ports (Minor League Baseball), and other sports teams.

Source: Nielsen Media

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