Station Profile

KVEO-TV / CBS 4, 23.2 digital, is a CBS-affiliated television station licensed to Harlingen, Texas, United States and serves the entire Rio Grande Valley metropolitan area. CBS 4’s studios are located in Harlingen, Texas. The station’s programming is available on Charter Spectrum, DirecTV and Dish Network channel 4. CBS 4 signed on in 1953 as a CBS affiliate and is the oldest most established TV Station in the Rio Grande Valley. Nexstar Media Group acquired CBS 4, from Sinclair Broadcasting on January 28, 2020.

Market Profile

Harlingen / Weslaco / Brownsville / McAllen, TX is in the 82nd largest DMA in the United States, with a population of approximately 1,336,323 and 422,200 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.4% wired, 32.2% ADS. The designated market area covers four regions, Cameron, Hidalgo, Starr, and Willacy County and is located at the southernmost tip of Texas bordering Mexico. The Rio Grande Valley is home for the new University of Texas Rio Grande Valley, bringing higher education in the fields of health, biomedical research, educational, and technology to the area. Valley will be the home for the construction of a new SpaceX launch pad with space flights in the coming years bringing additional international commerce to the local Rio Grande Valley market.

Source: Nielsen Media, TVB, University of Texas Rio Grande Valley

Station Contact Information

9201 W. Expressway 83 Harlingen, TX 78552 P: 956-366-4444

Station Contacts

William Jorn, General Manager

Colleen Willis, Director of Sales

Amy Sullivan, News Director

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