CBS 4

Station Profile

KVEO-TV / CBS 4, 23.2 digital, is a CBS-affiliated television station licensed to Harlingen, Texas, United States and serves the entire Rio Grande Valley metropolitan area. CBS 4’s studios are located in Harlingen, Texas. The station’s programming is available on Charter Spectrum, DirecTV and Dish Network channel 4. CBS 4 signed on in 1953 as a CBS affiliate and is the oldest most established TV Station in the Rio Grande Valley. Nexstar Media Group acquired CBS 4, from Sinclair Broadcasting on January 28, 2020.

Market Profile

Harlingen / Weslaco / Brownsville / McAllen, TX is in the 83rd largest DMA in the United States, with a population of approximately 1,336,323 and 331,520 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.4% wired, 32.2% ADS. The designated market area covers four regions, Cameron, Hidalgo, Starr and Willacy County and is located at the southernmost tip of Texas bordering Mexico. The Rio Grande Valley is home for the new University of Texas Rio Grande Valley bringing higher education in the fields of health, biomedical research, educational, and technology to the area. The Valley will be the home for the construction of a new Space X launchpad with space flights scheduled in 2020 bringing additional international commerce to the local Rio Grande Valley market.

Source: Nielsen Media, TVB, University of Texas Rio Grande Valley

Station Contact Information

394 N. Expressway Brownsville, TX 78521 P: (956) 544-2323

valleycentral.com

Station Contacts

William Jorn, General Manager

Mona Leveck, Director of Sales

Tim Gutierrez, News Director

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