Station Profile

Nexstar Broadcasting Group purchased KVEO-TV, a NBC affiliate, from Communications Corporation of America on January 2, 2015 and in early 2020, KVEO acquired the CBS 4 affiliate in Harlingen. Throughout its history KVEO-TV Channel 23 has always held a strong commitment to the communities it serves. Today, that commitment is stronger than ever servicing the viewers of Brownsville, Harlingen, McAllen, Weslaco and all the cities in the RGV, with the best possible programming, information and local news coverage. KVEO has always been a leader in new technology in the Rio Grande Valley market. When local news returned on October 1, 2007, under the NewsCenter 23 branding, the newscasts were produced in HD, making KVEO the first station in the RGV to broadcast in HD both network and syndicated programming. KVEO’s Production Department also produces and airs high definition advertising commercials for their clients. KVEO’s syndicated programming includes The Doctors, Dr. Phil, Rachael Ray and The Big Bang Theory.

Market Profile

Harlingen / Weslaco / Brownsville / McAllen, TX is in the 82nd largest DMA in the United States, with a population of approximately 1,336,323 and 422,200 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.4% wired, 32.2% ADS. The designated market area covers four regions, Cameron, Hidalgo, Starr, and Willacy County and is located at the southernmost tip of Texas bordering Mexico. The Rio Grande Valley is home for the new University of Texas Rio Grande Valley, bringing higher education in the fields of health, biomedical research, educational, and technology to the area. Valley will be the home for the construction of a new SpaceX launch pad with space flights in the coming years bringing additional international commerce to the local Rio Grande Valley market.

Source: Nielsen Media, TVB, University of Texas Rio Grande Valley

Station Contact Information

9201 W. Expressway 83 Harlingen, TX 78552 P: 956-366-4444


Station Contacts

Jeff Miller, VP & General Manager

Colleen Willis, Director of Sales

Brad Ginsberg, News Director

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